Jessica González-Rojas for State Senate
Media Overview & Messaging Framework
Date updated: May 15, 2026
Contents:
Top Issues
Core Goals
Key Targets
Key Endorsements
Priority Messaging Themes
Assets
Summary
Assembly Member Jessica González-Rojas is running for State Senate to deliver bold results for working families in Jackson Heights, Corona, East Elmhurst, Elmhurst, LeFrak City and beyond.
Jessica González-Rojas has built her career fighting for immigrant communities, affordable healthcare, reproductive freedom, workers’ rights, and economic justice. As a State Assembly Member, González-Rojas has helped lead the fight for universal childcare, tenant protections, climate justice, and expanded healthcare access. Before elected office, González-Rojas spent years as a nonprofit and health care advocate organizing directly with immigrant families and underserved communities in Queens.
González-Rojas is running for State Senate because Queens families deserve a leader focused on affordability, dignity, and opportunity; not political drama or self-interest. Her campaign is centered on lowering costs for working people, protecting immigrant neighbors from Trump’s ICE, improving transit access, expanding healthcare, and building a stronger coalition-driven movement for Queens.
Jessica González-Rojas is the only candidate focused on collaboration, movement-building, and delivering real results for the people of Queens.
Affordability & Economic Justice
Jessica González-Rojas understands that too many Queens families are being priced out of the neighborhoods they helped build. From skyrocketing rents to rising grocery costs and childcare expenses, working people are carrying the burden while wealthy corporations continue to profit.
In the State Senate, González-Rojas will fight for universal childcare, stronger tenant protections, expanded food assistance, and tax fairness that makes the ultra-wealthy finally pay their fair share. She supports investments in affordable housing, preserving and expanding Mitchell-Lama housing, and creating pathways for working families to stay in Queens.
González-Rojas is fighting for good-paying jobs with benefits and worker protections. She believes New York should be for working people; not just the wealthy and well-connected.
Immigrant Protection & Community Safety
As the daughter of an immigrant and a lifelong advocate for immigrant communities, Jessica González-Rojas has been a consistent voice against anti-immigrant policies and fear-based politics.
González-Rojas supports the New York for All Act, stronger legal protections for immigrant families, expanded language access, and investments in community-based services; not policies that criminalize immigrants or separate families. González-Rojas will continue fighting to ensure Queens remains a welcoming home for people from every background and every country.
At a moment when immigrant communities are under attack nationally, González-Rojas believes New York must lead with courage, compassion, and solidarity.
Healthcare for All
Jessica González-Rojas believes healthcare is a human right. Representing communities that were devastated by the COVID-19 virus, she has made healthcare access a central focus of her work in Albany. Her top campaign priority is building a health care clinic in East Elmhurst to improve access for a community crushed by the pandemic.
González-Rojas supports the New York Health Act, investments in neighborhood healthcare clinics, reproductive healthcare access, mental healthcare expansion, and stronger funding for hospitals like Elmhurst Hospital. González-Rojas has also championed maternal health equity and protections for reproductive freedom in the face of national attacks on abortion rights.
González-Rojas’s vision is simple: no family in Queens should have to choose between paying rent and seeing a doctor.
Transit & Quality of Life
Queens riders deserve a transit system that is reliable, accessible, and equitable. Jessica González-Rojas has been a leading advocate for elevator accessibility on the 7 train, improved bus service, and investments in outer-borough transit infrastructure.
González-Rojas believes transportation justice is economic justice and that seniors, people with disabilities, parents with strollers, and working commuters deserve a system that works for them.
González-Rojas is fighting for cleaner streets, safer intersections, expanded green space, and infrastructure investments that improve everyday life for Queens families.
Core Goals
In weeks 6–2, voters need to read our message.
In weeks 6 to E-day, voters need to see our message on the go.
In weeks 6 to E-day, people searching online need to immediately associate Jessica González-Rojas with affordability, immigrant protections, healthcare access, and progressive leadership.
Voters should encounter our message in key transit corridors, commercial districts, and high-turnout neighborhoods throughout western Queens.
Key Targets
Persuasion
Women
Latino and Asian-American voters
Progressive Democratic primary voters
Union households
High-propensity Democratic primary voters
2025 mayoral primary voters under 50
Voters looking for collaborative, effective progressive leadership
Voters frustrated by affordability pressures and political dysfunction
Mobilization
Voters under 50
2025 Democratic primary voters in Jackson Heights, Corona, East Elmhurst, Elmhurst, and LeFrak City
Frequent transit riders and immigrant households
Progressive coalition voters activated by healthcare, affordability, and immigrant rights issues
Priority Zip Codes: 11372, 11368, 11369, 11373, 11370
Key Endorsements
Congresswoman Alexandria Ocasio-Cortez
Attorney General Letitia James
Borough President Donovan Richards
Public Advocate Jumaane Williams
Assembly Member Catalina Cruz
City Council Member Shekar Krishnan
Assembly Member Larinda Hooks
Congresswoman Nydia Velazquez
City Council Member Shanel Thomas-Henry
Assembly Member Jeff Aubry (fmr)
City Council Member Tiffany Cabán
City Council Member Daniel Dromm (fmr)
City Council Member Julie Won
Assembly Member Steven Raga
Assembly Member Claire Valdez
Working Families Party
1199 SEIU
Hotel Trades Council
32BJ
DC37
NYC Carpenters
Make the Road Action
Sunrise Movement NYC
Unite Here Local 100
Citizen Action
Muslim Democratic Club of NY
The Jewish Vote
Stonewall Democrats
Planned Parenthood
Citizens Union
Priority Messaging Themes
Affordability for Working Families
Protecting Immigrant Communities
Healthcare is a Human Right
Universal Childcare (Early Childhood & Afterschool)
Transit Equity & Elevator Justice (7 Train Elevators)
Collaborative Progressive Leadership
Queens Families First
Delivering Results, Not Drama
Assets
Media assets, messaging guidance, digital creative, policy plans, and campaign visuals are linked here.