Jessica González-Rojas for State Senate

Media Overview & Messaging Framework

Date updated: May 15, 2026

Contents:

  • Top Issues

  • Core Goals

  • Key Targets

  • Key Endorsements

  • Priority Messaging Themes

  • Assets


Summary
Assembly Member Jessica González-Rojas is running for State Senate to deliver bold results for working families in Jackson Heights, Corona, East Elmhurst, Elmhurst, LeFrak City and beyond.

Jessica González-Rojas has built her career fighting for immigrant communities, affordable healthcare, reproductive freedom, workers’ rights, and economic justice. As a State Assembly Member, González-Rojas has helped lead the fight for universal childcare, tenant protections, climate justice, and expanded healthcare access. Before elected office, González-Rojas spent years as a nonprofit and health care advocate organizing directly with immigrant families and underserved communities in Queens.

González-Rojas is running for State Senate because Queens families deserve a leader focused on affordability, dignity, and opportunity; not political drama or self-interest. Her campaign is centered on lowering costs for working people, protecting immigrant neighbors from Trump’s ICE, improving transit access, expanding healthcare, and building a stronger coalition-driven movement for Queens.

Jessica González-Rojas is the only candidate focused on collaboration, movement-building, and delivering real results for the people of Queens.

Affordability & Economic Justice

Jessica González-Rojas understands that too many Queens families are being priced out of the neighborhoods they helped build. From skyrocketing rents to rising grocery costs and childcare expenses, working people are carrying the burden while wealthy corporations continue to profit.

In the State Senate, González-Rojas will fight for universal childcare, stronger tenant protections, expanded food assistance, and tax fairness that makes the ultra-wealthy finally pay their fair share. She supports investments in affordable housing, preserving and expanding Mitchell-Lama housing, and creating pathways for working families to stay in Queens. 

González-Rojas is fighting for good-paying jobs with benefits and worker protections. She believes New York should be for working people; not just the wealthy and well-connected.

Immigrant Protection & Community Safety

As the daughter of an immigrant and a lifelong advocate for immigrant communities, Jessica González-Rojas has been a consistent voice against anti-immigrant policies and fear-based politics.

González-Rojas supports the New York for All Act, stronger legal protections for immigrant families, expanded language access, and investments in community-based services; not policies that criminalize immigrants or separate families. González-Rojas will continue fighting to ensure Queens remains a welcoming home for people from every background and every country.

At a moment when immigrant communities are under attack nationally, González-Rojas believes New York must lead with courage, compassion, and solidarity.

Healthcare for All

Jessica González-Rojas believes healthcare is a human right. Representing communities that were devastated by the COVID-19 virus, she has made healthcare access a central focus of her work in Albany. Her top campaign priority is building a health care clinic in East Elmhurst to improve access for a community crushed by the pandemic.

González-Rojas supports the New York Health Act, investments in neighborhood healthcare clinics, reproductive healthcare access, mental healthcare expansion, and stronger funding for hospitals like Elmhurst Hospital. González-Rojas has also championed maternal health equity and protections for reproductive freedom in the face of national attacks on abortion rights.

González-Rojas’s vision is simple: no family in Queens should have to choose between paying rent and seeing a doctor.

Transit & Quality of Life

Queens riders deserve a transit system that is reliable, accessible, and equitable. Jessica González-Rojas has been a leading advocate for elevator accessibility on the 7 train, improved bus service, and investments in outer-borough transit infrastructure.

González-Rojas believes transportation justice is economic justice and that seniors, people with disabilities, parents with strollers, and working commuters deserve a system that works for them.

González-Rojas is fighting for cleaner streets, safer intersections, expanded green space, and infrastructure investments that improve everyday life for Queens families.

Core Goals

  • In weeks 6–2, voters need to read our message.

  • In weeks 6 to E-day, voters need to see our message on the go.

  • In weeks 6 to E-day, people searching online need to immediately associate Jessica González-Rojas with affordability, immigrant protections, healthcare access, and progressive leadership.

  • Voters should encounter our message in key transit corridors, commercial districts, and high-turnout neighborhoods throughout western Queens.

Key Targets

Persuasion

  • Women

  • Latino and Asian-American voters

  • Progressive Democratic primary voters

  • Union households

  • High-propensity Democratic primary voters

  • 2025 mayoral primary voters under 50

  • Voters looking for collaborative, effective progressive leadership

  • Voters frustrated by affordability pressures and political dysfunction

Mobilization

  • Voters under 50

  • 2025 Democratic primary voters in Jackson Heights, Corona, East Elmhurst, Elmhurst, and LeFrak City 

  • Frequent transit riders and immigrant households

  • Progressive coalition voters activated by healthcare, affordability, and immigrant rights issues

  • Priority Zip Codes: 11372, 11368, 11369, 11373, 11370

Key Endorsements

  • Congresswoman Alexandria Ocasio-Cortez

  • Attorney General Letitia James

  • Borough President Donovan Richards

  • Public Advocate Jumaane Williams

  • Assembly Member Catalina Cruz

  • City Council Member Shekar Krishnan

  • Assembly Member Larinda Hooks

  • Congresswoman Nydia Velazquez

  • City Council Member Shanel Thomas-Henry

  • Assembly Member Jeff Aubry (fmr)

  • City Council Member Tiffany Cabán

  • City Council Member Daniel Dromm (fmr)

  • City Council Member Julie Won

  • Assembly Member Steven Raga

  • Assembly Member Claire Valdez

  • Working Families Party

  • 1199 SEIU

  • Hotel Trades Council

  • 32BJ

  • DC37 

  • NYC Carpenters

  • Make the Road Action

  • Sunrise Movement NYC

  • Unite Here Local 100

  • Citizen Action

  • Muslim Democratic Club of NY

  • The Jewish Vote

  • Stonewall Democrats

  • Planned Parenthood

  • Citizens Union

Priority Messaging Themes

  • Affordability for Working Families

  • Protecting Immigrant Communities

  • Healthcare is a Human Right

  • Universal Childcare (Early Childhood & Afterschool)

  • Transit Equity & Elevator Justice (7 Train Elevators)

  • Collaborative Progressive Leadership

  • Queens Families First

  • Delivering Results, Not Drama

Assets

Media assets, messaging guidance, digital creative, policy plans, and campaign visuals are linked here.